Your assignment is to work
in small groups to write a comparison/contrast paper analyzing the rhetorical
strategies of two print advertisements and to present your analysis to the
class. Although your paper will be written and presented as a group, you will
type the draft for a grade. Please focus on the following:
- The audience - based on the "context" of the ad (where and when the ad appears)
- The purpose - beyond the product, what else (abstractly) is being sold?
- The use of appeals - ethos (establishes ethics/authority), pathos (abstract emotions of the consumer), and logos (a logical argument based on reason and evidence)
- The use of rhetorical strategies – i.e. juxtaposition, allusion, analogy
- The use of sensory imagery, design, and language - diction, informational data
You MUST have a thesis and
a clearly developed, well-organized analysis to meet the demands of the
assignment. Your introduction should include a discussion of audience and the
context of the ads, as well as your thesis.
The essays and
presentations are due on Friday, December 14th.