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Spoof Ad Assignment

The goal of this assignment is to successfully “spoof” a brand or product. Using a poster board visual aide, groups of two will create an advertisement that emphasizes the negative impact of the product rather than the positive attributes usually emphasized in advertising. In other words, groups will develop a critique of one aspect of the brand or product.

Example: Instead of emphasizing the size and power of an SUV, you might focus on its low gas mileage.

Each group will then write a one-page summary of the spoof ad and its message. The paper will be typed and formatted according to MLA.

The following steps were outlined in class:

(1) Decide on a product type – i.e. fashion, cars, alcohol, tobacco
(2) Pick a specific brand of that product to spoof
(3) Determine some negative impact of the product (your message)
(4) Change the name and slogan of the product to match your message
(5) Design a visual image that captures your message
(6) Use text to make your message clear

Each group member must be an active participant in order to receive full credit for the assignment.

After completing both assignments, the final product will be presented to the class on Monday. The presentation must include both the ad itself (on poster board) an explanation of your intended message.

You will NOT be graded on your artistic ability. The grade is based solely on the ideas presented.

Poster = 25 points
Paper = 25 points
Presentation = 25 points

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