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Analysis Essay: Print Advertising

Seniors
Your essay this week is on advertising. You are analyzing a print ad from a magazine, based on the model in your textbook (39-40). Everyone was supposed to bring magazines from home and to answer a series of questions concerning their ads:
  • What is the product?
  • Who is the audience?
  • What else is being sold? In other words, what is the message?
  • What are the dominant images? What associations can be made with the images?
  • What specific language does the ad use (i.e. diction and syntax)?
  • How does the ad appeal to ethos, logos and pathos?
From this information, you should create an outline for your analysis. The first paragraph should include the name of your product, the magazine, the primary audience, the message, and the primary rhetorical strategies.

Your essay should be 500 words, and the essay must be written in class. Bring your USB drives.

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