Skip to main content

Analysis Essay: Print Advertising

Seniors
Your essay this week is on advertising. You are analyzing a print ad from a magazine, based on the model in your textbook (39-40). Everyone was supposed to bring magazines from home and to answer a series of questions concerning their ads:
  • What is the product?
  • Who is the audience?
  • What else is being sold? In other words, what is the message?
  • What are the dominant images? What associations can be made with the images?
  • What specific language does the ad use (i.e. diction and syntax)?
  • How does the ad appeal to ethos, logos and pathos?
From this information, you should create an outline for your analysis. The first paragraph should include the name of your product, the magazine, the primary audience, the message, and the primary rhetorical strategies.

Your essay should be 500 words, and the essay must be written in class. Bring your USB drives.

Popular posts from this blog

Juniors ~ Restoration Period

For more on the Restoration Period, go to the homepage for the Norton Anthology of English Literature . Click on the picture below to go to Wikipedia's page on Hogarth's Marriage a-la-mode :
Read more

Sir Gawain and the Green Knight

What better way to spend Halloween than reading a story that begins with a beheading? For the next week or so, we'll be discussing Arthurian Literature, beginning with a look at " Sir Gawain and the Green Knight ," the anonymous tale of a test of courtly love, involving a supernatural green knight and a bet. For more information on the poem, read this introduction . I've also included a prose translation that you can compare with the verse translation we have in our book.
Read more

Homework

Seniors Your exam is on Thursday, and your final essay is on Friday. I'll talk more about the essay in class tomorrow. Also, the senior auction project lacks one more important detail - your memories! We will spend a bit of time tomorrow in class writing down some of your fondest memories of your senior year, and the rest of your time at RO.  Sophomores Read "Lines Composed a few miles above Tintern Abbey," and complete the questions at the end of the selection in your book. As always, please use complete sentences and cite frequently from the text.
Read more