Seniors: Print Advertising

(1) First, your goal is to evaluate the audience and purpose of a print advertisement. What is the target audience* for the ad? What magazine was it in? Who would the image(s) in the ad appeal to? Beyond selling a product, what else is being sold? What is the message (or implied message) of the ad?

* Target audience = the demographic that the company wants to reach, or that segment of the population (age, sex, race, class) that is most likely to buy the product or to use the service advertised.

(2) Second, your task is to describe the ad's contents. What does it look like? Your reader will not have the ad to reference, only your description, so describe the images, colors and layout. What do the images/colors suggest? If there is text, what does it say? Is there a slogan on the ad (usually next to the logo)? Analyze the use of diction and syntax. Be specific and use quotation marks when appropriate.

(3) Third, your goal is to analyze the effectiveness of the advertisement. Do you believe the ad appeals to its intended audience? Why? How does the ad appeal to ethos, pathos and logos, specifically? How well does the advertisement communicate its message*? What techniques does the ad use to communicate this message?

* Message = If you buy this product, then you will be _______ (usually something abstract).

Gun Control Debate

In light of recent mass shootings , some have argued that we need stricter laws regarding the sale and ownership of guns and ammunition, while others believe that the current laws are sufficient or too restrictive, some arguing for less regulation. The debate centers around the second amendment and its interpretation: THE SECOND AMENDMENT A well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed. What is your opinion? Consider our discussion of the language of the amendment itself, along with issues such as the assault weapons ban, open carry laws, licensing, and background checks. What amount of "gun control" is necessary, if any, to ensure public safety? You were supposed to bring a relevant article to class on Thursday. In addition, you might also want to look at the following links discussed in class: NRA President Wayne LaPierre's response to the Newtown traged...

Seniors ~ Three (Small) Writing Assignments

As you work on your memory books this week and next, you should also be working on the end-of-year writing assignments. I've given you a handout (if you were on class): A letter to your future self -- imagine yourself four years from now...where will you be, and what will you be doing? Is it what you planned? What do you hope to remember about NOW? What's important? Address your future self in a letter (standard form), and enclose it in a self-address envelope. I won't read it, but I do need to know you've done it, so don't seal it. A reflective paragraph that will serve as the introduction to your memory book. What is your overall impression of your high school years? What do you want to remember most? Finally, write a poem about your senior class. The form and tone of the poem is up to you: funny, serious or sad; rhyming couplets, ballad, or free verse. However you write it, though, please take it seriously. A copy of this poem should go in your memory ...

Homework

Seniors We are discussing the latest in robotics technologies this week. Typically, we tend to merge the fields of robotics and artificial intelligence, but I'd like to start with the ways we have already integrated robotics into our world before we move on to advanced software. The results are staggering. Generally speaking, we are investigating some of the ways we are using robotics to make our lives easier and more productive. I would like you to think about what differentiates "machines" from "robots" as we use the terms. Also consider Asimov's three laws of robotics as it applies to these devices. Finally, in what ways might robotics be used in the near future? You might focus your research in one of the following general categories: Domestic - Cleaning , Personal Health, and Comfort Industrial - Health , Production, Delivery , Service, and Maintenance Military - Military Strikes, Law and Order, Exploration , Defense, Aide Below is a chart w...

river oaks [english]

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