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Print Ad Assignment

This assignment has two parts:

(1) First, your goal is to evaluate the audience and purpose of a print advertisement. What is the target audience* for the ad? What magazine was it in? Who would the image(s) in the ad appeal to? Beyond selling a product, what else is being sold? What is the message of the ad? If there is text, what does it say? What does the image suggest? Is there a slogan on the ad (usually next to the logo)?

* Target audience = the demographic that the company wants to reach, or that segment of the population (age, sex, race, class) that is most likely to buy the product or to use the service advertised.

(2) Second, your goal is to analyze the effectiveness of the advertisement. Do you believe the ad appeals to its intended audience? Why? What specifically does the advertisement use to reach that audience (including the magazine where it appeared)? How well does the advertisement communicate its message*? What techniques does the ad use to communicate this message? Text, graphics, photos, color?

* Message = If you buy this product, then you will be _______ (usually something abstract).

FOR WEDNESDAY:
Write a one-page response to the questions above. Type, double-space, and format according to MLA.

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