Your assignment is to work in small groups to write a comparison/contrast paper analyzing the rhetorical strategies of two print advertisements and to present your analysis to the class. Although your paper will be written and presented as a group, you will type the draft for a grade. Please focus on the following: The audience - based on the "context" of the ad (where and when the ad appears) The purpose - beyond the product, what else (abstractly) is being sold? The use of appeals - ethos (establishes ethics/authority), pathos (abstract emotions of the consumer), and logos (a logical argument based on reason and evidence) The use of rhetorical strategies – i.e. juxtaposition, allusion, analogy The use of sensory imagery , d esign, and language - diction, informational data You MUST have a thesis and a clearly developed, well-organized analysis to meet the demands of the assignment. Your introduction should include a discussion of audi...